Brand
map
One
Why am planning to do this?
What do I hope will happen as a result of this change in my brand?
Two
What steps will I take? When will I take them?
Three
What are my hunches about how my audience will view this?
Four
I could video this event/meeting what would I want to see and hear him when I replay it?
Five
What key takeaways will I plan to harness from this event/meeting?
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