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Brand

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One

Why am planning to do this?

What do I hope will happen as a result of this change in my brand?

Two

What steps will I take? When will I take them?

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Three

What are my hunches about how my audience will view this?

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Four

I could video this event/meeting what would I want to see and hear him ​when I replay it?

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Five

What key takeaways will I plan to harness from this event/meeting?

If you want to leisurely command the public eye, join me for an exclusive ​planning time.